OUR MISSION & VISION

BALANCE: OLD WORLD PHILOSOPHY, NEW WORLD TECHNOLOGY.

Nikken has been the world leader in wellness ever since we pioneered the concept in 1975. And from the very beginning, we’ve been a different kind of company.

Our aim is not merely to sell a product or service. Nikken was created to offer people everywhere an improved way of living.
This is made possible through an idea known as total wellness. Instead of following the traditional approach of Western medicine that concentrates on curing disease, wellness emphasizes prevention, avoiding illness rather than curing it.

The Nikken vision includes an understanding that total wellness rests on the 5 Pillars of Health™ — Healthy Body, Mind, Family, Society and Finances. Balance in all of these areas can help produce a more healthy and satisfying lifestyle.

That inspiration led founder Isamu Masuda to begin an organization that became the fastest-growing direct-selling company in Japanese history. Today a global wellness company, Nikken allows people around the world to enjoy a healthy, balanced life.